Rugby and banter. They go hand in hand. When o2 decided to strengthen their ties with rugby by offering rugby club members a great deal, it was giving fans more power to banter more. Special posters were installed in rugby clubs inviting people to add their own comments to the speech bubbles of famous England players.
The print was shot by Finlay Mackay.
Agency: VCCP London
There are some in situ shots below, as well as scamps for some unproduced extras...