VCCP London's first film since winning the McLaren Automotive account was this teaser for their new MP4-12C Spider. It is McLaren's first open-top car, so we decided to play some sleight of hand with the audience. We got Jenson Button to talk about the thrill of driving incredibly fast with nothing above his head. Just as we're convinced he's talking about his Formula 1 car, we reveal he's describing the 12C Spider.
And it was all shot in fifteen minutes.
The film was shot by M.O.D.
Agency: VCCP London